WTF1: SWEARING DOUBLE – Snapdragon-powered devices are so fast and impressive, they can prompt a f**king big reaction — the problem was in the 2025 season, Formula 1 drivers were banned from swearing by the FIA, so how would our star spokesman react to using them and stay on the right side of F1 law? Answer: We gave George Russell a "swearing double" to react for him. At the same time, we helped audiences understand exactly what Snapdragon tech was all about. Even though Snapdragon is a sponsor of the Mercedes-AMG Petronas team, most people, and, in fact, most F1 fans had no idea. This campaign became a hyper-topical, funny, and viral way of demonstrating exactly what it can do. Plus, it was all shot on Snapdragon-powered Samsung devices.​​

​

They generated an average of 515.4k impressions (+1584% vs benchmark) and 100,000 Likes, 33.6k engagements (+1525% vs benchmark).

​

Credits: ECD Me / GCD Brock Pisciotta / CD CW Debi Sicoli, CD AD Meghan Bracamonte / CW Ty Bowen-Miller