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With over 270 SUVs marketed and sold in the U.S., we needed a fresh slant to entice our younger millennial car buyers. Our lives are all about social currency built off the back of experiences. The idea was simple, what if we sold Sorento as a machine that helps you seek and capture shareable stories. Since the launch of the Sorento, Kia has not been able to keep up with demand.
As a teaser for the campaign, we created a first. We teamed up with the drone team from Beverly Hills Aerial to pull off a never-before-done, single-take drone shot. In it, our drone chased the Sorento up a mountain pass, then flew inside the moving vehicle, took a look around and then flew back out the other window. No hidden cuts, no CGI, no stitches.
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