As part of America’s 250th anniversary celebrations, we took viewers on a journey through more than a century of American life with Shell – told entirely from inside a succession of vehicles as the country, the landscape and the world around us evolves. Along the way, we explored Shell’s place in that story, from the open road to the Apollo space program and beyond.

 

The Through the Windshield spot was created using a hybrid-production approach, blending live-action performers and vehicles with archival footage, CGI, and generative-AI techniques to move seamlessly through more than 100 years of history.​

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