Culture guru Peter York, writing in The Independent newspaper, described this as 'a masterpiece of copywriting and a glorious combination of chemicals, gash horror movies... and inspired disco retro,’ and it was named Ad of the Year (Al Young, CCO FCB/Inferno, Marketing magazine).

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We followed it up with an affectionate, yet twisted, retelling of a David Lynch masterpiece, which was recognized at The One Show and Epica. It was only later that we realized we'd created the John Hurt campaign.