Every year, charity 'Wrap Up London' collect unwanted winter coats for the homeless. We took the opportunity to find creative solutions for small budgets, calling in favors. From concept, copywriting and scriptwriting to overseeing the final execution.No budget, no time. Just Ogilvy's kind of brief. In the end, using only social and PR, we managed to get Londoners to donate 22,500 coats in 72 hours with the help of the band New Order and other local celebrities and sportsmen.

 

CW/AD Teagan Robinson & Marie Foster, J-G Meillaud

 

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