For the Love of Californians – Some projects feel bigger than just a campaign. This was one of them.

A love letter to 39 million Californians at a time when getting help matters more than ever. Healthcare in the US is confusing, costly, and out of reach for so many. But Covered California exists to change that. As the state’s affordable healthcare program, they help millions find coverage, reduce premiums, hold health insurance companies accountable, and cut through the confusion. 

This is their Declaration. A promise to help make healthcare work for every Californian. 

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I led and won the pitch at the end of 2024, and am now launching their first-ever brand campaign. Partnering with their amazing CMO and marketing team.​

​Credits: ECD/Writer Me / CD Mel Riggs / CD CW/AD Harry Kniznik, Josh Chavis / CW/AD Richa Agarwal, Ingrid Oliviera / ACDs Will Riedel, Ben Reese / and Peepo David

 

​Here are some of the Outdoor.

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