This isn’t just an ad. It’s a love letter. To Black families. To their truth. To the care given every day, seen or unseen. Partnering with Covered California, we told a story grounded in real Black family life, and how these powerful, everyday moments continue to inspire Covered California’s mission of helping people find quality, affordable health coverage.

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Shot on location in Los Angeles, CA.

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Co-created with Sensis Agency.

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CCO: Walter Geer / ECD: Me / CD CW: Chase Conerly / AD: Nia Hand
 

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