NIK NAKS – Campaign for off-beat UK snack brand. Culture guru Peter York, writing in The Independent newspaper, described our Alien spoof as 'a masterpiece of copywriting and a glorious combination of chemicals, gash horror movies... and inspired disco retro,’ and it was named Ad of the Year by famed creative, Al Young (CCO FCB/Inferno) in Marketing magazine.
We followed it up with an affectionate, yet twisted, retelling of David Lynch's masterpiece, The Elephant Man, which was recognized at The One Show and Epica. We recreated the sequence in exact detail – we even sourced the original prop mask used in the movie.
(It was only later that we realized we'd created the John Hurt campaign).
Make-up commercial with an unexpected angle. Directed by Tom Carty (creator of Guinness Surfers, among others).
STAR WARS DAY – A 6-second-runtime forces a certain purity of thought. I did this quick and dirty Social post on Star Wars Day ('May the 4th Be With You') from existing footage we had shot. It ended up being the most successful social media post in Ford Mustang's history with 13,000 Likes, 7,000 Shares and over 350,000 organic views on Facebook on just that one day. Plus 250 Retweets and 300 likes on Twitter. It was also one of the best performing pieces of content of any brand on that day.
LIES I TELL MY KIDS – Social Media campaign to help launch the Ford C-MAX minivan which invited parents to submit the 'white lies' they tell their kids to make them do what they want – via the hashtag #liesitellmykids. We shot some of the best ones. A funny way of showing how kids interpret the world and its rules. This kick-off film got over 6 million views across the web in Europe.
The social media campaign was shortlisted for The Drum Social Buzz Awards.
CW/AD Alex Bower, Yonca Yilmaz
VODAFONE – UK cellphone commercial for Vodafone and their Business offering.
Print and Out-of-Home selected work
